My first eighteen years managing optical labs for large National chains, “Managed Care” labs, private doctors, and independent opticians, has given me a well-rounded view of the larger optical industry.
This knowledge has led me to create a different buying experience.

My first goal was to create a comfortable, relaxing, and pleasant atmosphere with our store design.

Next was to pay homage to the past, with high-quality independent frame brands, while embracing new materials, manufacturing, coatings, and lens designs.

Finally, I wanted to provide the best place for children’s eyewear, the most underserved demographic,
where they can enjoy their experience.